Lifecycle Marketing Specialist
O
OpenTableHospitality Technology
Canada (Remote), Schedule tailored to accommodate a global workforce operating across multiple time zones; expect instances of communication outside of regular working hours.ContractMiddle
Salary38 - 42 CAD per hour
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Job Details
- Experience
- 2–5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement
- Required Skills
- SalesforceCRMData analytics
Requirements
- 2–5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement.
- Hands-on experience with Marketo.
- Experience working within Pendo or similar in-app engagement/customer journey platforms.
- Experience building automated nurture and lifecycle programs across multiple customer touchpoints.
- Familiarity with customer journey orchestration and cross-channel engagement strategies.
- Familiarity with Salesforce (SFDC) and marketing operations workflows.
- Experience working with behavioral triggers, segmentation, and suppression logic.
- Strong analytical mindset with experience using performance data to optimize engagement.
- Strong attention to detail and organizational skills.
- Ability to collaborate cross-functionally with Marketing, RevOps, and Product Marketing teams.
Responsibilities
- Build and manage cross-channel lifecycle programs across onboarding, adoption, expansion, retention, and winback journeys.
- Develop scalable customer journeys leveraging email and in-app messaging via Marketo and Pendo.
- Build automated lifecycle strategies including audience segmentation, behavioral triggers, and personalization.
- Create coordinated customer experiences across Marketo, Pendo, Salesforce, and other engagement tools.
- Troubleshoot data flow and sync issues impacting campaign execution across systems like SFDC and SendGrid.
- Continuously audit and optimize lifecycle programs to improve engagement and conversion metrics.
- Improve campaign workflows, templates, and QA processes to increase speed-to-launch.
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