Temporary Lifecycle Marketing Specialist
J
JobgetherMarketing
Fully remote position available to Canada-based candidates., Global teams across different time zonesContractMiddle
Salary38 - 42 CAD per hour
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Job Details
- Experience
- 2–5+ years
- Required Skills
- SalesforceA/B testingData analytics
Requirements
- 2–5+ years of experience in lifecycle marketing, CRM marketing, growth marketing, marketing automation, or customer engagement.
- Hands-on experience with Marketo is required.
- Experience with Pendo or similar in-app engagement and customer journey platforms is required.
- Proven experience building automated nurture programs and lifecycle campaigns across multiple customer touchpoints.
- Familiarity with customer journey orchestration, segmentation strategies, behavioral triggers, and personalization.
- Experience working with Salesforce and marketing operations workflows.
- Strong analytical mindset with the ability to use performance data to optimize campaigns.
- Excellent organizational skills with strong attention to detail.
- Experience with additional tools such as SendGrid, Groove, or SMS platforms is an asset.
- Experience using AI tools or automation workflows to improve marketing execution is a plus.
- Strong written and verbal communication skills.
- Ability to work effectively in a remote environment with global teams.
Responsibilities
- Build and manage lifecycle marketing programs across onboarding, adoption, expansion, retention, and re-engagement journeys.
- Develop scalable customer journeys using email, in-app messaging, and other engagement channels.
- Create automated marketing programs by managing audience segmentation, behavioral triggers, personalization, and cadence strategies.
- Build and maintain campaigns and nurture programs within marketing automation platforms.
- Develop and manage in-app messaging experiences, targeting strategies, and customer engagement initiatives.
- Collaborate with marketing, revenue operations, product marketing, and operations teams.
- Partner with technical teams to define data requirements and manage campaign automation workflows.
- Monitor lifecycle performance metrics and identify opportunities to improve engagement, conversion, and retention.
- Support testing strategies, including A/B testing of messaging and journey structures.
- Improve campaign workflows, templates, documentation, and quality assurance processes.
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