Sr. Growth Marketing Specialist
New
F
FelixHealthTech
Remote, CanadaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years in growth or performance marketing.
- Required Skills
- Microsoft ExcelA/B testingGoogle SheetsLooker
Requirements
- 4+ years of experience in growth or performance marketing.
- Direct, hands-on experience managing meaningful budgets in Meta Ads, Google Ads, YouTube, Mobile App Advertising, and/or Direct Mail.
- Experience briefing and iterating on performance creative across static, video, and UGC formats.
- Working knowledge of A/B testing methodology and CRO fundamentals.
- Strong analytical skills in Excel/Google Sheets.
- Experience using BI or product analytics tools like Looker, Mixpanel, or Amplitude.
- Solid grasp of measurement principles, including UTM discipline, conversion tracking, server-side events, and attribution basics.
- DTC, e-commerce, or subscription industry background highly preferred.
- Experience in healthcare, wellness, or highly regulated industries is a plus.
- Hands-on experience with SQL or data visualization tools is a plus.
Responsibilities
- Own acquisition performance for specific product categories end-to-end.
- Conduct hands-on data analysis regarding CAC, LTV, contribution margin, and payback.
- Build, launch, and optimize campaigns across Meta, Google, YouTube, and other channels.
- Develop and execute a testing roadmap for creative, audience, and landing page experiments.
- Partner with creative strategists to brief and ship performance-based creative assets.
- Drive funnel and conversion optimization by identifying user journey friction and testing improvements.
- Build toward owning quarterly planning and budget forecasting for assigned categories.
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