Marketing Campaign & Strategy Leader
New
A
AlgaeCalECommerce Health
Workable locations: CanadaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- A/B testingData analytics
Requirements
- 2+ years of marketing leadership experience in a D2C eCommerce environment.
- Proven experience planning and executing full-funnel marketing campaigns.
- Strong analytical proficiency with metrics including CPA, ROAS, revenue, and contribution margin.
- Deep understanding of eCommerce mechanics including offer strategy, landing pages, and funnel conversion.
- Experience managing and coordinating across paid media, email, affiliate, and influencer channels.
- Technical familiarity with martech/adtech landscape, attribution modeling, and analytics platforms like GA4.
- Expertise in testing methodologies, including A/B, multivariate, and UX testing.
- Ability to balance cross-functional priorities, finance approvals, and compliance requirements.
- Commitment to humble, team-oriented, and continuous-learning values.
Responsibilities
- Plan and execute end-to-end D2C marketing campaigns within an eCommerce environment.
- Develop and manage full-funnel strategies encompassing paid media, email, loyalty, social, and web.
- Monitor and optimize campaign performance using data-driven insights to manage CPA, ROAS, and profitability.
- Collaborate cross-functionally with channel owners, project managers, analysts, and creative teams.
- Analyze and resolve revenue leakage through monitoring of customer journeys, offer logic, and site performance.
- Ensure marketing compliance and accuracy regarding health-related claims and product information.
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