Senior Manager, Customer Marketing
New
A
Absorb SoftwareSoftware, LMS
Remote CANFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years of B2B software marketing experience
- Required Skills
- Project ManagementStakeholder managementCRMData analytics
Requirements
- 7+ years of B2B software marketing experience, with a focus on customer marketing, lifecycle marketing, retention, or customer engagement.
- 2+ years of people leadership experience managing and developing direct reports.
- Demonstrated success building and executing customer lifecycle programs that drive adoption, retention, and customer growth.
- Experience developing customer advocacy programs, including references, testimonials, reviews, and customer storytelling.
- Strong analytical mindset with experience measuring campaign performance.
- Hands-on experience with CRM, marketing automation, customer data, and analytics platforms.
- Excellent project management skills with the ability to manage multiple priorities.
- Strong communication and stakeholder management skills.
- Experience partnering with Customer Success organizations to improve customer outcomes.
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
Responsibilities
- Develop and execute customer marketing programs that drive onboarding success, product adoption, engagement, retention, and expansion opportunities.
- Build and optimize personalized, automated customer journeys across digital channels using customer insights, behavioural triggers, and lifecycle milestones.
- Create targeted campaigns that increase feature adoption, product utilization, and overall customer value.
- Own lifecycle marketing performance, establishing KPIs, reporting, and testing strategies.
- Lead and evolve customer advocacy initiatives, including customer references, testimonials, reviews, case studies, and success stories.
- Partner with Customer Success and Sales teams to identify, nurture, and activate customer advocates.
- Lead, coach, and develop a team of two marketers supporting lifecycle marketing and customer advocacy programs.
- Collaborate cross-functionally with Customer Success, Product Marketing, Product Management, Revenue Operations, and Marketing Operations.
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