- Lead the end-to-end strategy and execution for major marketing and product launches.
- Act as the central quarterback for ensuring frictionless execution across marketing teams to deliver unified campaigns.
- Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives.
- Design campaigns that target early stages of the buyer journey and influence mid and bottom funnel metrics.
- Integrate AI-driven tools and strategies to dominate share of voice in critical categories.
- Define and track KPIs for launch success, including sentiment analysis and multi-touch attribution.
- Manage relationships with external creative agencies and vendors to support campaign scale.