- Lead the development of comprehensive marketing strategies for assigned segments and mobilize cross-functional teams.
- Define and maintain ideal customer profiles (ICPs) and buyer personas to drive customer acquisition and retention.
- Conduct segment-specific research such as buyer interviews and win/loss analysis to inform strategy.
- Develop vertical-specific content including messaging, brochures, videos, playbooks, and industry guides.
- Partner with Product Marketing to support product launches and translate messaging into segment-specific value propositions.
- Collaborate with sales and business development teams to execute account-specific growth strategies.
- Represent Geotab at industry events and associations as a subject matter expert.
- Support long-term strategic projects such as market mapping and quarterly initiatives.