Senior Integrated Marketing Manager
New
G
GeotabTelematics, IoT
Oakville, Ontario - Canada; Toronto, Ontario - Canada; Waterloo, Ontario - CanadaFull-TimeSenior
Salary104,400 - 135,700 CAD per year
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Job Details
- Experience
- 8-10 years
- Required Skills
- Project ManagementJiraGoogle Workspace
Requirements
- 8-10 years of proven experience in an integrated marketing role, preferably within a B2B SaaS organization.
- Bachelor’s degree in Marketing or a related field.
- Technical competence using workflow tools like Jira and Google Workspace.
- Familiarity with AI tools (e.g., Gemini, ChatGPT, 6sense).
- Demonstrated success in marketing campaign narrative and strategy development.
- Exceptional ability to lead through influence and work under pressure.
- Strong project management skills with the ability to identify needs and manage projects to completion.
- Previous experience in telematics, connected transportation, or B2B IT/Software industry marketing is highly valued.
Responsibilities
- Lead the end-to-end strategy and execution for major marketing and product launches.
- Act as the central quarterback for ensuring frictionless execution across marketing teams to deliver unified campaigns.
- Partner with Strategic Communications and Product Marketing to craft solution-based market narratives.
- Design campaigns targeting the early stages of the buyer journey and influence mid to bottom funnel performance.
- Integrate AI-driven tools and strategies to dominate share of voice in critical categories.
- Define and track KPIs for launch success, including sentiment analysis and time-to-close acceleration.
- Manage relationships with external creative agencies and vendors.
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