- Partner with clients to solve business challenges, offer proactive solutions, and steward brands.
- Own discovery and development of brand and product strategy, including go-to-market, business, and creative strategy.
- Lead client meetings and workshops on strategic foundations, competitive strategy, brand innovation, and experience.
- Partner with engagement strategy to translate brand value propositions into desired experiences.
- Work with clients and creative teams to identify audience needs, unique value propositions, and supporting reasons to believe.
- Lead qualitative and quantitative research and insights projects to understand target audience needs.
- Ensure activations and executions reflect brand strategy principles; diagnose misalignment and recommend solutions.
- Support the SVP, Strategy in developing and expanding the capability set.
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