Sr. Customer Engagement Marketing Manager
New
P
PointClickCareHealth Tech SaaS
Remote, US & CanadaFull-TimeSenior
Salary$130,000 - $144,000 a year + bonus
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Job Details
- Experience
- 6+ years
- Required Skills
- Stakeholder managementSaaS
Requirements
- 6+ years of relevant B2B marketing experience in SaaS or Healthcare.
- Proven success in Online Community administration and user group management.
- Strong strategic problem-solving skills with a focus on thought leadership.
- Ability to prioritize tasks while maintaining urgency and focus on KPIs.
- Exceptional written and verbal communication skills.
- Ability to work collaboratively across cross-functional teams.
- Experience with customer-centric marketing methodologies.
- Flexibility to travel to office locations for required events.
Responsibilities
- Develop and execute strategic customer engagement initiatives, including nurture programs and online community best practices.
- Manage technical aspects of community platforms, including maintenance, upgrades, and feature implementation.
- Align with Brand and Demand teams to drive engagement strategies that support sales and marketing goals.
- Drive active community participation through content governance, moderation, and customer journey mapping.
- Collaborate with internal SMEs and customer-facing teams to curate resources and evolve editorial calendars.
- Analyze program data, KPIs, and customer feedback to drive insights, optimize performance, and reduce churn.
- Provide regular reporting to cross-functional stakeholders to demonstrate program value and impact.
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