Sr. Customer Engagement Marketing Manager

New

Remote, Canada & US.Full-TimeSenior

Salary$111,000 - $124,000 a year

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Job Details

6+ years of relevant B2B marketing experience in SaaS or Healthcare.
Proven success in Online Community administration and user group management.
Demonstrated customer-centric focus.
Strong strategic problem-solving skills with the ability to provide thought leadership.
Ability to prioritize tasks while maintaining urgency and focus on success metrics.
Exceptional written and verbal communication skills.
Demonstrated ability to build relationships and work collaboratively across cross-functional teams.
Experience translating insights and data into consumer value and marketing strategy.
Understanding of customer and product lifecycle methodology.
Ability to innovate and implement ideas to expand reach and engagement.

Develop strategic planning and execute programs to support customer engagement initiatives, nurture programs, and online community best practices.
Collaborate with Web Developers to manage software and technical aspects of platforms, including maintenance, upgrades, and feature implementation.
Develop a technology roadmap to support development and integration with customer relationship tools.
Build relationships and influence stakeholders across Brand and Demand teams to drive engagement strategies that support sales and marketing goals.
Provide direction for campaign activation and engage customers with evidence-based adoption programs via email, social, and in-app channels.
Drive active community participation, manage content and tone governance, and moderate conversations to grow the userbase of champions.
Collaborate with SMEs to curate content and editorial calendars that support product growth and adoption.
Analyze program data, report on KPIs, and provide actionable insights to cross-functional teams to demonstrate value and reduce churn.

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