Sr. Customer Engagement Marketing Manager
New
P
PointClickCareHealth Tech / SaaS
Remote, US & Canada. (Hybrid from our offices preferred)Full-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 6 + years
- Required Skills
- Data AnalysisStakeholder managementSaaS
Requirements
- 6+ years of relevant B2B marketing experience in SaaS or healthcare.
- Proven success in online community administration and user group management.
- Strong strategic problem-solving skills with thought leadership capabilities.
- Experience managing marketing KPIs, success metrics, and program reporting.
- Deep understanding of customer and product lifecycle methodologies.
- Demonstrated relationship-building skills and ability to influence cross-functional teams.
- Exceptional written and verbal communication skills.
- Experience working with web developers and technical platforms.
- Growth mindset and the ability to work collaboratively.
- Ability to travel to offices in Mississauga or Salt Lake City for team events.
Responsibilities
- Develop and execute strategic plans for customer engagement initiatives, including nurture programs and online communities.
- Manage technical aspects of engagement platforms and develop roadmaps for technology requirements and integrations.
- Influence and align cross-functional stakeholders in Brand, Demand, and product teams to integrate advocacy into campaigns.
- Drive active community participation and map the customer journey through content governance and moderation.
- Innovate methods to grow market segment userbases and curate resources to help customers realize product value.
- Analyze program data, KPIs, and customer feedback to optimize performance and reduce churn.
- Provide insights to intelligence and product teams to inform the 'voice of the customer' program and product development.
View Full Description & ApplyYou'll be redirected to the employer's site
