Sr. Customer Engagement Marketing Manager
New
P
PointClickCareSaaS, Healthcare
Remote, Canada & US. (Hybrid from our offices preferred)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6 + years
- Required Skills
- Stakeholder managementSaaS
Requirements
- 6+ years of relevant B2B marketing experience in SaaS or Healthcare.
- Proven success in Online Community administration.
- Experience in user group management or moderation.
- Strong strategic problem-solving and thought leadership capabilities.
- Exceptional written and verbal communication skills.
- Ability to prioritize tasks while maintaining urgency and focus on KPIs.
- Collaborative spirit with ability to influence cross-functional teams.
- Familiarity with customer and product lifecycle methodology.
- Ability to interpret data and translate insights into marketing strategy.
- Growth mindset and willingness to coach team members.
Responsibilities
- Develop strategic planning and execute programs to support customer engagement initiatives.
- Collaborate with Web Developers to manage platform technical aspects, maintenance, and technology roadmap.
- Influence cross-functional stakeholders to institute advocacy and engagement best practices.
- Align with Brand and Demand teams to drive engagement strategy and amplify product adoption.
- Direct campaign activation and manage community participation, including content governance and moderation.
- Analyze program data, KPIs, and customer feedback to optimize performance and reduce churn.
- Promote the business value of customer engagement and advocacy to internal audiences.
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