Customer Lifecycle Manager
New
A
AlgaeCalHealth supplements
Vancouver, British Columbia, Canada. Toronto, Ontario, CanadaFull-TimeManager
SalaryUp to $120,000, depending on your experience, plus eligibility for our annual company-wide performance bonus
Apply NowOpens the employer's application page
Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementData AnalysisCRM
Requirements
- 3+ years of experience in email and database marketing or a related function.
- 3+ years of experience working in marketing automation platforms such as Braze, Klaviyo, or Salesforce Marketing Cloud.
- Proven track record in developing, implementing, and analyzing automated customer journeys across multiple touchpoints.
- Experience leading, coaching, or managing a small team.
- Strong understanding of consumer marketing principles, customer segmentation, and multi-channel marketing.
- Proficiency with CRMs like Salesforce.
- Direct response marketing experience.
- Strong analytical skills with the ability to communicate actionable insights.
- Extremely organized with solid project management and presentation skills.
- Familiarity with rewards and subscription programs is preferred.
- Experience in health or supplement industries is an asset.
- Braze certifications are strongly preferred.
Responsibilities
- Lead, coach, and develop the lifecycle marketing team to set a high standard for quality.
- Create and manage automated campaigns that guide customers through every stage of the lifecycle.
- Improve personalization across email, SMS, push notifications, and owned channels.
- Build comprehensive customer segmentation using data and insights to ensure relevant messaging.
- Optimize and scale customer journeys in platforms like SFMC, Klaviyo, or Braze through testing and iteration.
- Oversee marketing automation performance and expand owned channel capabilities.
- Establish email design and messaging best practices.
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