Marketing Operations Manager
New
P
Pager HealthHealth Tech
US - RemoteFull-TimeManager
Salary$120,000 to $125,000
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceWordPressData analyticsHubSpot
Requirements
- 5+ years of dedicated marketing operations experience in B2B environments.
- HubSpot certification required.
- Deep expertise in marketing automation and CRM integrations (e.g., Salesforce).
- Hands-on experience owning and optimizing paid digital marketing programs.
- Experience with WordPress site optimization and conversion rate testing.
- Proficiency in customer engagement platforms like Braze.
- Experience with B2B lead generation, lead management, and nurture strategies.
- Ability to build dashboards and translate data into actionable insights.
- Experience leveraging third-party prospecting data such as ZoomInfo.
- Experience supporting account-based marketing programs.
- Bachelor's degree in Marketing, Business, Communications, or related field preferred.
- Experience in health tech, SaaS, or other B2B technology environments preferred.
Responsibilities
- Administer, optimize, and govern primary marketing platforms and CRM integrations.
- Develop marketing automation strategy including nurture programs, lead routing, and scoring.
- Oversee WordPress lead capture optimization, A/B testing, and user journey mapping.
- Execute email marketing campaigns, audience targeting, and account-based marketing programs.
- Build multi-touch attribution models and dashboards to track full-funnel performance.
- Manage digital demand generation programs across paid search, social, and display channels.
- Develop automated, triggered, and personalized engagement journeys using Braze.
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