- Administer, optimize, and govern primary marketing platforms and CRM integrations.
- Develop marketing automation strategy including nurture programs, lead routing, and scoring.
- Oversee WordPress lead capture optimization, A/B testing, and user journey mapping.
- Execute email marketing campaigns, audience targeting, and account-based marketing programs.
- Build multi-touch attribution models and dashboards to track full-funnel performance.
- Manage digital demand generation programs across paid search, social, and display channels.
- Develop automated, triggered, and personalized engagement journeys using Braze.
SalesforceWordPressData analytics+1 more