Field Marketing Specialist
New
G
GuidePoint SecurityCybersecurity
Remote - New EnglandFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Data AnalysisSalesforceContent creationGoogle Workspace
Requirements
- 3–5 years of professional experience.
- Bachelor's degree preferred.
- Proven experience in event planning within the Northeast region.
- Experience using Marketo and Salesforce preferred.
- Proficiency in G Suite and strong spreadsheet skills.
- Willingness to learn and use AI-enabled tools.
- Ability to measure and report on marketing campaign performance.
- Ability to travel up to 25%.
Responsibilities
- Develop and execute New England field marketing strategy to drive pipeline growth and sales opportunities.
- Build and maintain relationships with technology partners to secure sponsorship investments.
- Produce digital and event-based marketing assets, including social media graphics and promotional copy.
- Manage the complete campaign lifecycle including targeting, messaging, budgeting, and lead management.
- Design and deliver customer experiences such as executive roundtables and regional conferences.
- Analyze campaign performance using Salesforce, Marketo, and DOMO to optimize future investments.
- Serve as a marketing advisor to sales teams to support account growth and pipeline generation.
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