Field Marketing Manager
New
E
ESOSoftware, Healthcare, EMS
Remote, USFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years of B2B marketing experience, with at least 3 years focused on field marketing, event management, or demand generation.
- Required Skills
- Project ManagementSalesforceData analyticsHubSpot
Requirements
- 3+ years of B2B marketing experience, with at least 3 years focused on field marketing, event management, or demand generation.
- Demonstrated experience managing trade shows and corporate events from planning through post-event reporting.
- Hands-on experience building and running webinar programs using platforms such as ON24 or Zoom Webinars.
- Strong project management skills with the ability to manage multiple programs simultaneously.
- Excellent written and verbal communication skills.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo).
- Proficiency with CRM systems (e.g., Salesforce).
- Data-driven mindset with experience tracking and reporting on marketing program performance.
- Ability to travel approximately 25–35% of the time for events and field activities.
Responsibilities
- Develop and execute regional field marketing plans aligned to Sales territories and revenue goals.
- Partner with regional sales leaders to identify and prioritize markets, segments, and tactics.
- Track and report on field marketing ROI, pipeline contribution, and campaign performance.
- Manage end-to-end planning and execution of industry conferences, trade shows, and sponsored events.
- Develop and manage webinar programs, including strategy, content planning, promotion, and production.
- Maintain a master events calendar and evaluate new event opportunities for strategic fit.
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