Events and Field Marketing Manager - East
New
C
CrestaAI, Customer Experience
United States (Remote)Full-TimeManager
Salary$110,000 - 150,000 + Equity
Apply NowOpens the employer's application page
Job Details
- Experience
- 3–5 years of experience in B2B field/event marketing or integrated campaign roles
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- Bachelor’s degree or equivalent practical experience.
- 3–5 years of experience in B2B field/event marketing or integrated campaign roles.
- Strong project management capabilities and ability to handle multiple programs simultaneously.
- Excellent communication and cross-functional influence skills.
- Analytical mindset with proven experience in reporting on event performance and ROI.
- Experience with AI, Contact Center, or Customer Experience solutions (preferred).
- Experience supporting account-based field strategies (preferred).
- Prior sales or SDR experience or familiarity with sales processes (preferred).
- Familiarity with Salesforce, HubSpot, Gong, and field operations tools like Mobly (preferred).
Responsibilities
- Develop event strategies aligned to pipeline goals and sales priorities.
- Define success metrics and present executive-ready insights on pipeline and conversion impact.
- Orchestrate event GTM strategies across sales, demand, design, and partner teams.
- Manage complex event programs including tradeshows, VIP dinners, and partner-led activations.
- Forecast and optimize program-level budgets in partnership with finance and RevOps.
- Evaluate and negotiate with vendors to drive cost savings and program value.
- Collaborate with demand gen and digital teams to build integrated promotion plans.
- Analyze market trends and pilot new event formats to refine event strategy.
- Prepare C-suite and sales leaders for events and field engagement.
- Standardize workflows and processes across event types and regions.
View Full Description & ApplyYou'll be redirected to the employer's site
