Events Marketing Manager
New
J
JobgetherB2B SaaS, healthcare technology
Based in United StatesFull-TimeManager
Salary$96,000–$110,000 annually
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementData AnalysisSalesforceCRMBudget management
Requirements
- 3+ years of experience in event marketing, field marketing, or demand generation in B2B SaaS, healthcare technology, or similar industries.
- Proven experience managing events that generate measurable pipeline, customer engagement, and revenue impact.
- Strong project management skills with the ability to manage timelines, budgets, vendors, and stakeholders simultaneously.
- Excellent cross-functional collaboration skills, including experience partnering with Sales, Marketing Operations, and creative teams.
- Ability to remain calm under pressure, make decisions quickly, and resolve unexpected challenges during high-visibility events.
- Experience using CRM, marketing automation platforms, event technology, and reporting tools such as Salesforce.
- Strong analytical skills with the ability to evaluate event performance and translate data into actionable recommendations.
- Willingness to travel approximately 30–40% of the year to support event execution.
- Highly organized, detail-oriented, and proactive approach to managing responsibilities.
Responsibilities
- Develop and execute an event marketing strategy covering tradeshows, conferences, industry events, experiential activations, and virtual experiences.
- Build and manage an annual events roadmap aligned with growth goals and customer engagement strategies.
- Lead end-to-end event planning, including logistics, vendor management, registrations, travel coordination, booth activations, and onsite operations.
- Create integrated pre-event, onsite, and post-event engagement strategies to increase attendance, lead generation, and pipeline contribution.
- Partner with Sales and Marketing leadership to establish event goals, improve conversion strategies, and maximize revenue impact.
- Collaborate with Marketing Operations to ensure accurate attribution, campaign tracking, lead management, and performance measurement.
- Analyze event results to provide insights on pipeline generation, ROI, and future investment decisions.
- Manage event budgets, contracts, and vendor relationships while maintaining financial discipline.
- Represent the organization onsite at events, ensuring exceptional experiences for attendees and internal teams.
- Develop scalable event processes, playbooks, and best practices to support program growth.
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