- Drive top-of-funnel volume through cold calls, emails, and follow-through, with a target of 400+ dials per week
- Research and identify high-potential nonprofits and universities that could benefit from Instrumentl but aren't yet in our pipeline
- Partner with Account Executives to build and work targeted account lists
- Book a consistent volume of qualified demos each week by leading with curiosity and customer empathy
- Track account and decision-maker details in our CRM to set the sales team up to close
- Surface insights and blockers from prospect conversations to sharpen our pitch and inform the broader team
Lead GenerationCRM