Head of Growth Marketing
F
FlexFinTech B2B SaaS
Remote / USAFull-TimeManager
Salary$275,000 - $450,000 a year. Annual earnings derived from a combination of base, stock, and bonus from achieving targets.
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Job Details
- Experience
- 6–10+ years
- Required Skills
- SalesforceSEODigital Marketing
Requirements
- 6–10+ years of experience in growth, digital, or performance marketing.
- Experience in FinTech or a B2B SaaS environment.
- 3+ years of people management experience, with a track record of building and mentoring high-performing teams.
- Proven success scaling organizations from $50M → $100M → $200M + ARR.
- Demonstrated ability to scale self-serve acquisition, activation, and monetization.
- Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.
- Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
- Strong strategic instincts grounded in research, data, and customer insights.
- Excellent copywriting, communication, and storytelling skills.
- Highly technical and comfortable implementing modern marketing and analytics tools.
Responsibilities
- Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns.
- Own paid acquisition across channels, including search, display, paid social, and retargeting.
- Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration.
- Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy.
- Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth.
- Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy.
- Own Flex.one as a core growth surface, improving discoverability, performance, and conversion.
- Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO).
- Develop and execute a product and brand marketing strategy that drives awareness, revenue, and sales enablement.
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