- Run day-to-day performance marketing and digital channel execution, and build a small team as the channel mix develops.
- Own paid acquisition across search, display, paid social and retargeting.
- Improve CAC, payback period and channel ROI through testing and data-driven iteration.
- Partner with Sales and RevOps on ICPs, pipeline goals and campaign planning.
- Manage SEO/GEO and paid media agency partners against goals and timelines.
- Own the marketing technology stack, attribution and data flow.
- Lead top-of-funnel acquisition for the self-serve motion and partner with Product on activation, onboarding and conversion experiments.
- Define and report growth KPIs across acquisition, activation and revenue.
- Grow Flex.one through discoverability, technical SEO, structured content and site optimization, including visibility on AI discovery platforms.
- Bring product launches to market and develop content across website, campaigns, organic, paid, email and referral channels.
SEO