Head of Growth Marketing
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InstrumentlB2B SaaS
Remote - USA / Oakland, CA / Remote - CanadaFull-TimeSenior
Salary$180,000 -$210,000 + equity
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Job Details
- Experience
- 8+ years
- Required Skills
- SEO
Requirements
- 8+ years in demand gen, growth, or performance marketing at B2B SaaS companies.
- Proven track record owning a pipeline number.
- Experience building a multi-channel demand engine.
- Hands-on experience across SEO, SEM, Paid Social, Email, AEO, and CRO.
- Experience managing execution through contractors and agencies while owning strategy.
- Strong cross-functional collaboration skills (PMM, Sales, Product, RevOps, Finance).
- Creative marketing track record for campaigns that convert.
- Experience building a growth function from the ground up (nice to have).
- Experience marketing to nonprofits or grant-funded organizations (nice to have).
Responsibilities
- Build and own the multi-channel demand engine across SEO, SEM, Paid Social, Email, and emerging channels.
- Develop creative campaigns and messaging to engage and convert nonprofits.
- Lead AEO and GEO strategy for discovery.
- Manage the conversion funnel from first touch through free-trial activation and sales handoff.
- Partner with Product and RevOps to optimize landing pages, onboarding, and lead routing.
- Collaborate with PMM, Brand, and Events on integrated campaigns.
- Build dashboards and reporting infrastructure to support data-driven decision-making.
- Establish a rigorous test-and-learn model with structured experiments.
- Use AI tools to accelerate execution and build efficient workflows.
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