Head of Marketing
New
J
JobgetherDigital platform
CanadaFull-TimeManager
Salary150,000 - 190,000 CAD per year
Apply NowOpens the employer's application page
Job Details
- Languages
- English
- Experience
- 8+ years
- Required Skills
- Data AnalysisSEO
Requirements
- 8+ years of experience in marketing, branding, public relations, communications, social media, SEO, or organic audience growth roles.
- Proven experience building brand awareness and audience growth for consumer products, digital platforms, media companies, or subscription-based businesses.
- Demonstrated success leading marketing teams and managing cross-functional initiatives.
- Strong understanding of brand measurement, audience analytics, share of voice, organic performance, and social insights.
- Experience defining marketing strategies, processes, and operational frameworks.
- Strong analytical mindset with the ability to use data to guide decisions and measure impact.
- Passion for research, product analysis, and understanding consumer behavior.
- Curious, organized, goal-oriented, and comfortable balancing strategic planning with hands-on execution.
- Strong communication and leadership skills, with the ability to influence stakeholders across different teams.
- Experience with digital products, mobile applications, or subscription models is highly desirable.
- Ability to work effectively in an international environment and communicate with global audiences.
- Professional English proficiency required.
Responsibilities
- Define and execute the long-term marketing strategy, including brand positioning, communication channels, audience development, and growth initiatives.
- Lead brand strategy and audience growth efforts to increase global awareness, trust, and direct demand.
- Own key marketing functions including brand, public relations, communications, organic social media, SEO, newsletters, and organic audience development.
- Manage, mentor, and develop a high-performing marketing team while fostering collaboration and innovation.
- Establish and monitor marketing KPIs related to brand awareness, audience growth, engagement, and business contribution.
- Track metrics such as branded search, direct traffic, share of voice, audience sentiment, and top-of-funnel performance.
- Partner with growth teams to ensure alignment between organic marketing efforts, acquisition strategies, conversion, lifecycle initiatives, and retention goals.
- Collaborate with Product, Revenue, Operations, and other departments to create a consistent and valuable user experience.
- Build scalable marketing processes, frameworks, and capabilities that support future company growth.
- Represent the brand externally through strategic communications and industry engagement.
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