Growth Marketing Manager, Global Events
T
TwilioCommunications / Tech
Remote - USFull-TimeMiddle
SalaryBased in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $87,840 - $109,900. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $92,960 - $116,200. Based in the San Francisco Bay area, California: $103,200 - 129,000.
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceTableauMicrosoft Excel
Requirements
- 5+ years of experience in marketing, growth marketing, demand generation, field marketing, campaign marketing, or event marketing.
- 3+ years of experience supporting B2B events, customer events, field events, executive events, or event-led marketing campaigns.
- Experience building integrated marketing campaigns across email, web, digital, social, paid, sales activation, field marketing, or partner channels.
- Strong understanding of the B2B marketing funnel, including audience segmentation, lead capture, conversion, attribution, pipeline influence, and ROI measurement.
- Experience using marketing and reporting tools such as Marketo, Salesforce, Tableau, Excel, or similar platforms.
- Strong Excel skills, including data manipulation, trend identification, and performance reporting.
- Excellent written and verbal communication skills with the ability to write clear, compelling marketing copy.
- Experience partnering cross-functionally with teams like Growth, Digital, Product Marketing, Brand, and Sales.
- Strong analytical mindset with the ability to measure performance and optimize based on data.
- Ability to manage multiple workstreams, deadlines, stakeholders, and dependencies in a matrixed environment.
- Builder mindset with the ability to create playbooks, templates, and repeatable processes.
Responsibilities
- Lead audience acquisition and engagement strategy for priority flagship customer events, including SIGNAL, SIGNAL World Tour, and Exec Connect.
- Build integrated event marketing plans across email, web, paid, social, sales activation, field marketing, and partner channels.
- Own event campaign calendars, messaging plans, audience segmentation, channel mix, and optimization plans.
- Develop clear, compelling, and on-brand event marketing copy across all campaign channels and registration flows.
- Partner with Marketing Operations to execute campaigns in Marketo and manage audience targeting.
- Analyze campaign performance, registration trends, and pipeline contribution using Salesforce, Tableau, and Excel.
- Build dashboards, reports, and pacing updates to identify optimization needs.
- Develop sales activation and employee advocacy programs to drive attendance from priority accounts.
- Build scalable event marketing playbooks, templates, and best practices.
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