Senior Growth Marketing Manager
New
B
BetterSleepMobile Apps
United StatesFull-TimeSenior
Salary$125,000-$155,000
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Job Details
- Experience
- 8 years
- Required Skills
- Data AnalysisGoogle AnalyticsMicrosoft Excel
Requirements
- 8 years of experience in running mobile large-scale paid online user acquisition campaigns in a performance-driven environment.
- Strong proficiency with Meta advertising and Google AdWords.
- Experience with web and app analytics tools such as AppsFlyer, Google Analytics, Omni, or Sigma.
- Advanced Excel skills.
- Excellent communication (oral and written), time management, and organizational skills.
- Strong analytical skills with an ability to recognize patterns, identify trends, and measure deferred revenue, SDK, and pixel signals.
- Tech-savvy with an interest in incorporating AI workflows.
- BS/BA in marketing or a relevant field preferred.
- Experience working with influencers or acting talent preferred.
- Experience integrating ad accounts with Claude MCPs or similar technologies preferred.
Responsibilities
- Plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar budgets.
- Develop and execute a data-driven experimentation roadmap that unlocks sustainable growth and improves marketing efficiency.
- Collaborate closely with the Data team to shape attribution, incrementality testing, MMM/MMP strategy, and performance reporting.
- Support proactive investment recommendations based on data analysis.
- Evaluate innovative opportunities for campaign growth and drive ongoing optimization for higher volume and margins.
- Analyze complex data sets to reach meaningful conclusions and actionable decisions.
- Collaborate actively with Creative, Product, and Engineering teams to drive cross-functional experimentation.
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