- Own the full campaign lifecycle across Meta Ads, Google Ads, and TikTok Ads, from strategy and setup to optimization and reporting.
- Develop performance marketing creative concepts and briefs grounded in customer insight and campaign data.
- Collaborate with creative partners to produce high-performing assets based on specific performance feedback.
- Build and manage an experimentation roadmap across audiences, messaging, landing pages, and bidding strategies.
- Analyze performance data to prioritize tests, iterate on winning ideas, and address campaign fatigue.
- Design full-funnel programs to build awareness and improve conversion from marketing-qualified leads to closed-won revenue.
- Manage channel budgets and monitor customer acquisition costs to ensure efficient pacing.
Data AnalysisHubSpot