- Plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar budgets.
- Develop and execute a data-driven experimentation roadmap that unlocks sustainable growth and improves marketing efficiency.
- Collaborate closely with the Data team to shape attribution, incrementality testing, MMM/MMP strategy, and performance reporting.
- Support proactive investment recommendations based on data analysis.
- Evaluate innovative opportunities for campaign growth and drive ongoing optimization for higher volume and margins.
- Analyze complex data sets to reach meaningful conclusions and actionable decisions.
- Collaborate actively with Creative, Product, and Engineering teams to drive cross-functional experimentation.