- Shape and execute G2's combined event and field marketing strategy across four key areas.
- Drive awareness and engagement with prospects and develop loyalty and growth with customers.
- Build and grow a high-performing, engaged team of events and field marketing professionals.
- Partner with the sales and demand gen marketing teams to activate revenue growth and renewal opportunities.
- Oversee the development and execution of G2's North American field marketing program.
- Ensure field marketing programs are integrated with G2's account-based motion.
- Develop event and field agendas and content in coordination with communications.
- Lead key G2 owned events such as the annual Reach conference.
- Build out G2's event measurement approach and reporting.