Lifecycle & CRM Marketing Manager
New
M
MixamE-commerce, Printing
Chicago, Illinois, United States. Boston, Massachusetts, United States. Maine, United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- CRMData analyticsA/B testingHubSpot
Requirements
- Proven experience in lifecycle, CRM, retention, or e-commerce marketing.
- Deep, hands-on experience with Klaviyo (flows, segmentation, campaigns, reporting).
- Strong analytical skills with experience in A/B testing methodologies and cohort analysis.
- Demonstrable experience owning or scaling loyalty, rewards, or tiered membership programs.
- Strong copywriting and messaging skills with a focus on action-driven content.
- Ability to independently build processes and operating models from scratch.
- Experience working in fast-paced startup environments.
- Proficiency in leveraging analytics, automation, and AI tools for campaign optimization.
Responsibilities
- Own Mixam’s email and SMS programs end-to-end, including lifecycle strategy, segmentation, and deployment.
- Manage the lifecycle activation and optimization of the Mixam Rewards loyalty program.
- Develop and execute rigorous A/B testing across messaging, offers, and customer flows.
- Partner with data teams to define and improve retention metrics such as repeat purchase, churn, and LTV.
- Assess and recommend the long-term CRM operating model, including integration of Klaviyo and HubSpot.
- Translate behavioral insights into targeted customer journeys and automated marketing campaigns.
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