Lifecycle Marketing Operations Manager
New
Based in United StatesFull-TimeManager
SalaryCompetitive compensation package with meaningful equity potential.
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Job Details
- Experience
- 6–8+ years
- Required Skills
- CRMBigQuerydbt
Requirements
- 6–8+ years of experience in lifecycle marketing, CRM, retention marketing, or related roles.
- Hands-on experience with lifecycle marketing platforms such as Braze, Iterable, or Customer.io.
- Experience working with customer data platforms such as Segment, including event tracking and identity resolution.
- Proven ability to partner directly with Engineering and Data teams to design and implement marketing infrastructure.
- Experience developing lifecycle strategies, roadmaps, and operational frameworks.
- Strong analytical skills with experience defining KPIs and building dashboards.
- Excellent writing and communication skills for customer-facing messaging and compliance reviews.
- Experience using AI tools to improve marketing workflows and content creation.
- Ability to work effectively in ambiguous, zero-to-one environments.
Responsibilities
- Own the end-to-end lifecycle marketing strategy across acquisition follow-up, onboarding, activation, retention, and win-back initiatives.
- Build and optimize automated customer journeys across multiple product experiences, including credit, banking, payments, and financial operations.
- Develop lifecycle messaging and customer-facing communications, leveraging AI tools to accelerate content creation while ensuring alignment with compliance requirements.
- Partner with Product teams to define ownership between product communications and lifecycle channels.
- Collaborate with Engineering and Data teams to design event tracking, customer data flows, and automation infrastructure.
- Build and manage lifecycle marketing systems, including journey orchestration, segmentation, dynamic content, and campaign automation.
- Develop and maintain customer data pipelines and integrations between customer data platforms and lifecycle marketing tools.
- Define reporting frameworks, KPIs, and measurement strategies to connect lifecycle initiatives with conversion, retention, and revenue outcomes.
- Ensure all communications meet regulatory, legal, and compliance standards required for financial services.
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