PPC Specialist
New
P
PavagoPerformance Marketing
Mexico. Colombia. Brazil. Costa Rica. Jamaica, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
Requirements
- 3+ years of hands-on Google Ads management experience.
- Proven experience owning campaign performance from strategy through optimization.
- Experience managing Google Search Ads and Google Local Services Ads (LSA).
- Experience managing multi-location or franchise advertising accounts.
- Strong expertise in bid strategies, keyword management, and audience targeting.
- Experience with conversion-focused landing page platforms like Unbounce or Instapage.
- Strong understanding of Conversion Rate Optimization (CRO).
- Excellent analytical and problem-solving abilities.
- Strong written and verbal English communication skills.
- Ability to work independently while taking full ownership of campaign performance.
Responsibilities
- Manage Google Ads MCC accounts across multiple markets and service areas.
- Optimize Search campaigns for active service locations, including bidding strategies and keyword management.
- Manage and optimize Local Services Ads (LSA) across multiple markets.
- Build and optimize landing pages using platforms like Unbounce or Instapage.
- Conduct A/B testing on headlines, calls-to-action, forms, and layout for conversion rate optimization.
- Develop weekly and monthly performance reports for KPIs including CPL, CPA, and ROAS.
- Manage Facebook and Instagram lead generation campaigns including audience targeting.
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