- Design, execute, and optimize email, SMS, and Facebook Ads campaigns to drive event attendance, program participation, and lead nurturing.
- Plan and manage campaign calendars to ensure timely messaging across all stages of the marketing funnel.
- Collaborate with content and automation team members to request, coordinate, and deliver creative assets (videos, graphics, messaging).
- Segment, track, and nurture leads across different cohorts (new prospects, repeat attendees, active students).
- Monitor engagement, conversion performance, and implement improvements to increase response rates.
- Recommend and execute new marketing initiatives, such as social media pushes, paid ads, and landing page updates.
- Maintain accurate campaign data and regularly report results to leadership.
- Take a hands-on approach and assist wherever needed in a fast-paced, startup environment.
Digital Marketing