- Edit short-form YouTube ads and Shorts designed to drive performance and conversions
- Prioritize results over "cinematic flair," focusing on high-retention editing that stops the scroll
- Create short-form video ads tailored for YouTube's ecosystem
- Use "pattern interrupts" like zooms, captions, and sound design to keep viewers engaged
- Focus heavily on the first 3 seconds to create aggressive, scroll-stopping hooks
- Edit multiple versions of the same content to test different hooks or visual styles
- Maintain high-volume output while ensuring pacing, color, and audio are top-tier