- Lead end-to-end execution of Amazon PPC campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
- Develop and implement strategies to maximize ROI, efficiency, and market share.
- Analyze complex campaign metrics and translate data into actionable insights and performance dashboards.
- Build structured testing frameworks for audiences, creatives, and offers.
- Monitor performance daily and make data-backed scaling decisions based on statistical trends.
- Provide clear, actionable creative feedback to technical and creative teams based on account performance data.
- Manage pacing and spend to hit target CAC/ROAS at scale.
- Oversee total account health, buy box ownership, and inventory alignment.
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