Email Campaign Specialist

New
PhilippinesFull-Time
Salary not disclosed
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Job Details

Required Skills
Data AnalysisHTMLCSSDigital MarketingA/B testing

Requirements

  • Proven experience in email marketing, with a focus on campaign strategy and execution.
  • Expertise in utilizing the Instantly.ai platform.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Proficiency in A/B testing methodologies and campaign optimization techniques.
  • Excellent written and verbal communication skills.
  • Detail-oriented with a strong focus on quality and accuracy.
  • Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
  • Experience with HTML/CSS and email marketing automation tools is a plus.
  • Stable internet connection (15mbps main, 10mbps backup).
  • Reliable workstation (i5 processor with 8 GB RAM minimum; i3 backup).
  • Functional webcam and noise-canceling USB headset.
  • Dedicated, quiet home office space.

Responsibilities

  • Develop and execute comprehensive email marketing strategies aligned with business objectives using Instantly.ai.
  • Deploy and monitor email campaigns across various customer segments and touchpoints.
  • Implement advanced segmentation techniques to maximize engagement and conversion rates.
  • Collaborate on creating and optimizing email content, including copy and visuals.
  • Design and execute A/B tests for subject lines, content, CTAs, and send times.
  • Analyze key performance metrics like open rates, click-through rates, and ROI to provide actionable insights.
  • Manage subscriber lists, workflows, templates, and platform integrations as the primary administrator.
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