Marketing Manager
New
S
Serv Recruitment AgencyShort-term rental
Location: United StatesFull-TimeManager
Salary120,000 USD per year
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Job Details
- Required Skills
- Project ManagementData Analysis
Requirements
- Proven experience leading marketing strategy while remaining hands-on in execution.
- Strong copywriting skills with demonstrated success creating compelling hooks and messaging.
- Experience building and optimizing marketing funnels and email marketing systems.
- Strong understanding of customer journey mapping, segmentation, and conversion optimization.
- Experience managing external vendors, contractors, or agency partners.
- Comfortable operating in a fast-paced, entrepreneurial environment with changing priorities.
- Strong analytical mindset with a passion for experimentation and continuous improvement.
- Experience using AI tools to improve efficiency while maintaining originality and strategic thinking.
- Highly organized with strong project management and communication skills.
Responsibilities
- Own and lead the company's marketing strategy across lead generation, email marketing, funnels, and conversion optimization.
- Develop and continuously test high-performing marketing hooks, messaging, and copy that attracts the ideal customer.
- Build, optimize, and own email segmentation, automation, and customer journeys.
- Analyze marketing performance and proactively recommend improvements based on data and testing.
- Lead and manage external marketing partners, including paid advertising, Instagram execution, website vendors, and other contractors.
- Partner closely with leadership on YouTube and podcast marketing initiatives while prioritizing performance marketing improvements.
- Optimize landing pages, sales pages, and funnel performance to improve conversion rates.
- Build scalable marketing systems and processes that support long-term growth.
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