Brand Marketing Manager II
New
A
AcornsFinancial Services
Remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.Full-TimeManager
Salary$142,000 and $155,000/year
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Job Details
- Experience
- 6–9 years
- Required Skills
- Data AnalysisGenerative AI
Requirements
- 6–9 years of experience in brand marketing, social media strategy, branded content programs, or influencer/creator management.
- Proven track record of executing multi-channel, social-first integrated campaigns from the ground up.
- Deep understanding of internet culture, social trends, and community building.
- Strong strategic judgment and ability to connect cultural moments to brand mission.
- Experience managing external agencies, creators, and internal cross-functional relationships.
- Project management expertise with ability to prioritize under tight timelines and navigate workback schedules.
- Hands-on agility in applying generative AI tools across workflows, including copy ideation and asset generation.
- Analytical curiosity to apply data and insights to inform strategy and measure performance.
- Ability to work seamlessly with creative, legal, and compliance teams.
- Exceptional drive and precision in execution.
Responsibilities
- Design and execute impactful, content-first brand campaigns across social, digital, in-app, PR, partnerships, experiential, and influencer channels.
- Craft brand positioning, creative briefs, and marketing plans that connect cultural moments to the company mission.
- Own the full campaign lifecycle from original ideation through execution and post-launch optimization.
- Integrate AI tools into creative development to scale content production and increase campaign agility.
- Manage relationships with external agencies, creators, and internal leadership while navigating legal and compliance requirements.
- Drive full-funnel creator and influencer marketing strategies from brand awareness to conversion.
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