Senior Manager, Brand and Integrated Marketing

New

RooVeterinary staffing

RemoteFull-TimeManager

Salary120,000 - 200,000 USD per year

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Job Details

Experience in brand marketing, integrated marketing, campaign marketing, or a related role.
Experience leading multi-channel work from strategy through execution.
Experience managing and developing teams, including direct reports and external partners or agencies.
Strong storyteller with creative judgment and a clear point of view.
Demonstrated ability to maintain visual consistency and brand cohesion.
Highly collaborative approach to working across teams and building relationships.
Proficiency in using data, research, and performance learnings to drive decision-making.
Strong interest in keeping up with new ideas, formats, and channels.
Thoughtful application of AI and emerging tools to improve team efficiency and workflows.

Set the strategic direction for Roo’s brand team, translating business and marketing priorities into focused brand strategies, compelling campaigns, and elevated creative direction.
Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration.
Elevate the quality, clarity, creativity, and visual consistency of Roo’s brand work across major campaigns and everyday touchpoints.
Grow Roo’s reach across social, community, events, content, and emerging channels.
Develop brand-led programs and moments that build stronger connection with vets, techs, hospitals, and the broader veterinary community.
Shape Roo’s brand narrative across core audiences, ensuring our story is clear, credible, and relevant to the veterinary community.
Lead and develop a growing brand marketing team across brand/content, social/community, and events.
Guide the work of external partners across PR, design, web, ads, and other creative needs.

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