- Serve as the single-threaded owner for CTV and Podcast paid media, owning strategy, execution, and performance end-to-end.
- Manage and cultivate relationships with CTV and Podcast agencies, holding partners accountable to performance standards.
- Develop and execute structured testing roadmaps covering audience targeting, creative formats, and buying strategies.
- Partner with Analytics to design and launch incrementality and lift studies, translating data into optimization actions.
- Brief channel-specific assets and provide creative feedback based on brand standards and performance KPIs.
- Maintain workback schedules for paid campaign launches, ensuring cross-functional alignment and on-time delivery.
- Coordinate creative requests and ensure tracking is scoped, implemented, and QA'd ahead of campaign launches.
Project ManagementData analytics