Director, Demand Generation
Remote-first opportunity open to candidates across the United States.Full-TimeDirector
SalaryCompetitive annual base salary with an estimated range of CAD $165,000–$205,000
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Job Details
- Experience
- 10+ years of progressive experience in B2B marketing, including at least 5 years in demand generation, growth marketing, or revenue-focused leadership roles.
- Required Skills
- SalesforceCRMHubSpot
Requirements
- 10+ years of progressive experience in B2B marketing.
- At least 5 years in demand generation, growth marketing, or revenue-focused leadership roles.
- Proven success driving qualified pipeline growth.
- Experience executing integrated, multi-channel marketing campaigns.
- Experience supporting both enterprise sales motions and digital or self-service customer journeys.
- Strong expertise in account-based marketing strategies and customer lifecycle marketing.
- Hands-on experience with marketing automation and CRM platforms (HubSpot and Salesforce).
- Ability to collaborate effectively with Sales, Revenue Operations, and Product Marketing.
- Strong analytical mindset to translate data into actionable strategies.
- Exceptional planning, communication, and problem-solving skills.
Responsibilities
- Develop and execute annual and quarterly demand generation strategies aligned with revenue objectives.
- Lead integrated marketing campaigns and global account-based marketing initiatives.
- Drive enterprise demand generation efforts by partnering with Sales and Revenue Operations.
- Oversee lifecycle and growth marketing programs to optimize lead conversion, engagement, and retention.
- Serve as the central coordinator for cross-functional campaign planning.
- Establish reporting frameworks and campaign measurement practices.
- Lead, mentor, and develop a demand generation team.
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