- Build and execute demand generation programs to create qualified B2B pipeline and convert it to closed revenue.
- Architect and manage the HubSpot instance, including campaigns, workflows, nurture sequences, lead scoring, and routing.
- Develop and execute channel strategy across paid media, LinkedIn ads, email programs, content, webinars, and events.
- Create and deliver reporting that connects marketing activities directly to pipeline and revenue for leadership review.
- Plan and execute campaigns autonomously in a lean environment.
HubSpot