Directive

About Directive

Directive is pioneering a new standard in B2B marketing, moving beyond vanity metrics to deliver tangible revenue growth for tech and enterprise companies. With its unique "Customer Generation" methodology, Directive helps clients transform demand into qualified pipeline and measurable sales. They integrate sophisticated strategies across paid media, SEO, content marketing, conversion rate optimization, and revenue operations, providing a full-funnel approach that addresses the complex needs of modern B2B businesses. Over the past decade, this data-driven approach has generated over $1 billion in client revenue, solidifying Directive's position as a trusted partner for scaling businesses. Working at Directive means joining a remote-first team of over 100 passionate marketers spread across the globe. While you have the flexibility to work from anywhere, state-of-the-art offices in Irvine, California, are also available. Collaboration is a cornerstone of the culture, with team members actively supporting each other and sharing knowledge to achieve collective success. Directive fosters an environment where continuous learning is paramount, encouraging employees to stay ahead of industry trends, including advancements in AI and automation. This commitment to growth extends to personal development, ensuring you're constantly challenged and empowered to expand your expertise. Directive's commitment to innovation is evident in its substantial annual investment in marketing R&D, ensuring its strategies remain cutting-edge. The company prides itself on being marketers, not just technicians, focusing on holistic solutions rather than siloed tactics. This integrated approach, combined with a deep understanding of the client's P&L, allows Directive to craft strategies that directly impact business outcomes. They leverage a robust tech stack, including Amazon and Google Cloud, to deliver powerful analytics and transparent insights into marketing efforts. If you are an impatient optimist, a maker at heart, and someone who thrives on solving hard problems with measurable results, you will find your fit at Directive. They seek individuals who are curious, competitive, and eager to make a significant impact in the B2B marketing landscape. You'll be part of a team that values your opinions, challenges your thinking, and provides the support and resources needed to excel. Imagine yourself contributing to a company that is not just delivering results, but actively shaping the future of marketing, all while benefiting from a people-first culture and exceptional benefits.