- Research client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
- Synthesize customer interviews, market research, search behavior, and campaign data into strategic insights.
- Map B2B buying journeys, including decision points, barriers, and opportunities to influence consideration and conversion.
- Define audiences, positioning, messaging priorities, channel roles, and sequencing for client growth goals.
- Coordinate performance marketing plans across paid search, paid social, display, and video with channel and creative specialists.
- Write strategic and creative briefs that clarify the business challenge, audience insight, value proposition, and desired response.
- Lead client planning engagements, present recommendations, and align stakeholders on decisions and trade-offs.
- Develop measurement frameworks and test-and-learn plans with analytics and paid media teams.
- Interpret performance across engagement, conversion, lead quality, pipeline, and revenue where data is available, and recommend evidence-based adjustments.
- Establish research, briefing, and planning standards and coach colleagues in their use.