- Collaborate with internal teams to create media strategies aligned with client objectives.
- Use first-party and third-party data for audience targeting and segmentation.
- Develop and implement programmatic campaigns across DSPs such as DV360 and The Trade Desk.
- Monitor and optimize campaigns to meet performance and pacing goals.
- Generate and analyze performance reports, insights, and recommendations.
- Identify and resolve campaign performance and delivery issues.
- Coordinate with creative, analytics, and account teams on campaign execution.
- Serve as the primary client contact for campaign updates and strategy adjustments.
- Present campaign plans, performance reports, and strategic recommendations to clients.