This company operates with a remote-first culture, allowing team members to work from anywhere. Team members are distributed across the U.S. and Canada.
Open Positions23
Location: United StatesFull-TimeParenting ecommercePosted
Own the organic search roadmap and KPIs, including SEO-driven activated registries, clicks, top-three rankings, and AEO citation share and visibility.
Review AEO tracking tools, select a tool, and establish prompt frameworks and KPIs for Registry, Health, and Shop.
Maintain and grow Google rankings through technical SEO work, internal linking, and content freshness.
Build AI-driven systems with the AI Enablement team and Engineering, evaluating in-house builds against vendor tools.
Set content standards with Editorial, including FAQ structure, update cadence, and citation-focused formatting.
Partner with Marketing on discovery channels such as social and Reddit, and measure their effect on citations and discoverability.
Co-own brand search strategy and attribution with Paid Search.
Publish monthly and quarterly SEO and AEO reviews covering performance against plan and key projects.
Connect organic discoverability to registry signups and revenue, and implement an agentic commerce roadmap.
SEO
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About Babylist
Babylist is the leading vertical marketplace and baby commerce site, reshaping the $67 billion baby products market. Over 9 million people annually use Babylist to navigate the journey to parenthood. With patented technology, extensive private data, and objective editorial advice, Babylist connects new parents with tried-and-true products and a supportive network of friends and family. They empower growing families to feel confident, connected, and cared for at every step.
How We Work
Babylist operates as a remote-first company, with team members distributed across the U.S. and Canada. They prioritize intentional connection through company-wide and departmental in-person gatherings twice a year. The culture embraces a high-performance environment that values direct feedback and a growth mindset. They leverage AI to amplify impact and achieve results, emphasizing consistent, purpose-driven work from anywhere.
Engineering at Babylist
Engineers at Babylist build systems that power a marketplace with over $1 billion in annual gross merchandise value, serving millions of users. They tackle complex challenges across revenue and growth, product and experience, and platform and infrastructure. The team utilizes a modern web stack including Ruby on Rails, React, AWS, Sidekiq, MySQL, and Redis. They value adaptability, solving business-critical problems, and continually improving existing systems. Engineers participate in a "Squad Shuffle Rotation Program" every six months, gaining diverse experience across product areas and fostering continuous growth.
Why Join Us
Build products that positively impact the lives of millions of growing families.
Work in a remote-first environment with intentional in-person gatherings to foster strong relationships.
Engage with an AI-forward culture where technology is embedded in daily operations to support innovation.
Benefit from a structured rotation program for engineers, accelerating career growth and exposure to diverse problem domains.
Contribute to a company recognized as a great place to work, with high employee satisfaction in leadership, compensation, and team.
Benefits & Perks
Competitive salary with equity and bonus opportunities.
Company-paid medical, dental, and vision insurance.
Retirement savings plan with company matching and flexible spending accounts.
Generous paid parental leave and PTO, including wellness days and floating holidays.
Remote work stipend to set up your home office.
Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.
Fertility coverage with no infertility diagnosis required and a $5,000 reproductive care stipend.