- Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs
- Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives
- Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience
- Evaluate and test emerging platforms and additional channels, such as billboards and direct mail
- Set up nurture programs for every stage of the funnel to create and accelerate pipeline
- Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up
- Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale
- Build and maintain campaign landing pages
- Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers
- Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team
- Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables
- Manage agencies and outside resources to achieve goals
Communication SkillsAnalytical Skills