Data Analyst & Tracking Specialist
New
United StatesPart-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 3+ years
- Required Skills
- HTMLCSSJavascript
Requirements
- 3+ years of hands-on experience with Google Tag Manager and GA4 in complex tracking environments.
- Strong experience managing analytics and tracking across multiple client accounts, ideally in an agency or media environment.
- Advanced knowledge of conversion tracking for paid media platforms, including Google Ads, Meta, and TikTok.
- Proven experience working with pixels, server-side tracking, Conversion APIs, and attribution troubleshooting.
- Solid understanding of GA4 setup, event tracking, custom dimensions, custom metrics, enhanced measurement, and cross-domain tracking.
- Experience building dashboards in Looker Studio or similar reporting tools.
- Strong technical understanding of HTML, CSS selectors, and custom JavaScript variables.
- Experience capturing dynamic website events, form submissions, and other non-standard conversion actions.
- Ability to define, implement, and troubleshoot custom data layers.
- Familiarity with API or webhook integrations used to send conversion data to CRMs or ad platforms.
- Strong understanding of attribution models, conversion modeling, and privacy-related tracking challenges.
Responsibilities
- Build, implement, and manage advanced tracking setups through Google Tag Manager, including both web and server-side container configurations.
- Configure and validate conversion tracking across paid media platforms such as Google Ads, Meta, TikTok, and other digital advertising channels.
- Set up and maintain native pixels, Conversion APIs, and other tracking methods to improve campaign attribution and data accuracy.
- Manage GA4 configurations, including custom dimensions, custom metrics, enhanced measurement, event tracking, and cross-domain tracking.
- Develop and maintain clean, client-facing dashboards using Looker Studio or platform-native reporting tools.
- Audit existing client analytics accounts to identify tracking gaps, broken tags, attribution issues, and data inconsistencies.
- Troubleshoot tracking problems, resolve data discrepancies, and ensure measurement setups are reliable across multiple accounts.
- Define and work with custom data layers to capture key website actions, dynamic events, form submissions, and conversion points.
- Support API, webhook, and CRM-related integrations to ensure conversion data passes correctly between websites, CRMs, and advertising platforms.
- Monitor data quality and proactively investigate performance drop-offs, tracking failures, or unexpected changes in reporting.
View Full Description & ApplyYou'll be redirected to the employer's site
