- Develop and execute a comprehensive editorial calendar that aligns content outputs with product launch cycles and quarterly business objectives.
- Create, edit, and manage high-impact content, including digital ad campaigns, white papers, case studies, brochures, and catalogs for web, social media, and email.
- Lead content strategy for the company website (WordPress), ensuring site is optimized for both search engines and AI-driven answer engines (SEO/AEO).
- Collaborate with product management to develop tools that empower our global sales force to address clinical objections and community value across product and services lines.
- Maintain and enforce the content and editorial style guide to ensure messaging consistency across all public-facing touchpoints.
- Utilize project management and other marketing tech tools to manage publication schedules, agency relationships, and cross-departmental collaborations.
- Use GA4 and Salesforce data to measure campaign effectiveness, reporting on content utilization and ROI to inform future iterations.
- Proficiency with AI-assisted content tools (such as ChatGPT, Claude, or Jasper) to accelerate content production, with a demonstrated understanding of how to apply human editorial judgment and regulatory review protocols to AI-generated output.
Adobe IllustratorAdobe InDesignAdobe Photoshop+3 more