- Partner with agencies and enterprise clients to turn WhatsApp into a measurable performance and growth channel.
- Analyze campaign performance, customer journeys, and business data to identify growth opportunities and optimization strategies.
- Develop data-driven recommendations across acquisition, engagement, retention, and conversion to improve client outcomes.
- Design scalable WhatsApp growth strategies tailored to different industries, use cases, and business objectives.
- Build performance measurement frameworks that connect marketing activities with real business outcomes and ROI.
- Guide clients in defining meaningful KPIs, attribution models, experimentation roadmaps, and success metrics.
- Lead strategic performance reviews and executive business reviews, presenting insights and recommendations to senior stakeholders.
- Collaborate closely with agencies, Meta, Product, Customer Success, and Engineering teams to deliver end-to-end client solutions.
Data Analysis