HubSpot Growth Marketing Manager
L
LMG Staffing SolutionsDigital Marketing
Medellín, Medellin, ColombiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years of B2B strategy experience in-house or agency preferred
- Required Skills
- Data AnalysisSalesforceCRMHubSpot
Requirements
- CRM platform proficiency with specific expertise in HubSpot.
- Competency in implementing, optimizing, and managing workflows for customer experience journeys, list hygiene, and lead scoring.
- 2+ years of B2B strategy experience in-house or at an agency.
- Understanding of the nuances of tailoring performance marketing to customer journeys or Account Based Marketing (ABM).
- Experience identifying new marketing channels and devising strategies to drive innovation and optimization.
- Strong collaboration and presentation skills for both internal and client-facing settings.
- Ability to problem-solve creatively and work independently in a fast-paced environment.
- Proficiency with sales and marketing platforms such as Salesforce, Marketo, and Pardot.
Responsibilities
- Collaborate with cross-functional account teams to execute high-impact marketing initiatives and customer journeys.
- Develop and implement cross-channel programs aligned with core business KPIs and client needs.
- Oversee the creation and optimization of marketing infrastructure, including emails, forms, landing pages, and reports.
- Maintain data hygiene and manage integrations between marketing and sales platforms like HubSpot, Salesforce, Marketo, and Pardot.
- Build custom multi-channel reports to capture key insights and define account success metrics.
- Lead strategic meetings with internal and external stakeholders to ensure alignment on client goals.
- Identify customer segments and plan loyalty programs to drive ROI.
- Mitigate risks associated with CRM changes and support account managers in meeting client expectations.
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