- Own paid user acquisition across Meta, TikTok, Google, and additional acquisition channels.
- Manage campaign structure, budgets, bidding strategies, audience targeting, and placements.
- Lead creative testing by evaluating assets from internal creative and UGC teams, scaling high-performing campaigns and quickly iterating on underperforming ones.
- Optimize the complete acquisition funnel from ad click to subscription conversion, focusing on CAC, ROAS, LTV, and payback.
- Scale marketing spend while maintaining strong acquisition efficiency.
- Own attribution and measurement across mobile acquisition, including MMPs, SKAdNetwork, deep linking, and post-ATT performance analysis.
- Partner with product and leadership to improve onboarding flows, landing experiences, and conversion rates.
- Report campaign performance using clear metrics and actionable insights.
Data Analysis