- Own and optimize technical SEO, including crawling, indexing, site performance, structured data, and internal linking.
- Identify and resolve technical issues affecting organic search visibility and website performance.
- Develop and execute ASO strategies across the Apple App Store and Google Play.
- Optimize app store metadata, keywords, descriptions, and localized listings to improve rankings and conversion.
- Plan and execute app store listing experiments, including screenshots, preview videos, and custom product pages.
- Monitor app store performance, keyword rankings, organic installs, and conversion rates.
- Lead GEO initiatives to improve brand visibility and recommendations across AI-powered platforms and search experiences.
- Analyze how AI assistants reference and recommend products, identifying opportunities to improve visibility and brand representation.
- Collaborate with content teams on SEO-driven feature pages, comparison pages, and other organic acquisition assets.
- Define priorities, monitor performance, and continuously optimize the organic growth roadmap.