Director of Account Based Marketing
P
Power DigitalGrowth Marketing
Remote - BrazilFull-TimeDirector
SalaryBase salary paid in USD + commission opportunities
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Job Details
- Languages
- English
- Experience
- 7+ years in B2B marketing strategy or ABM
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- 7+ years in B2B marketing strategy or ABM, in-house or in-agency.
- Hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms.
- Strategic knowledge of B2B Martech such as Salesforce, Marketo, and HubSpot.
- Deep understanding of intent data, predictive scoring, and account tiering.
- Advanced proficiency in spoken and written English.
- Strong project management skills with the ability to manage multiple client programs concurrently.
- Strategic understanding of clients' business metrics and pipeline mechanics.
- Ability to lead cross-functional teams without direct authority.
- Comfort presenting strategy to clients and leading discovery discussions.
Responsibilities
- Own end-to-end ABM strategy and delivery across the B2B client portfolio, including account selection, tiering, and intent signal strategy.
- Architect and manage 6Sense and Demandbase implementations, including intent data integration and account scoring models.
- Translate intent and engagement data into actionable campaign triggers for Paid Media, Content, and Lifecycle teams.
- Lead cross-agency collaboration to ensure ABM campaigns are unified and integrated across SEO, Paid Media, Creative, and PR.
- Present ABM strategy and performance directly to clients and lead discovery discussions.
- Mentor and upskill team members on platform proficiency and account-based methodology.
- Own the ABM measurement framework to track pipeline, account engagement, and funnel velocity.
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